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Building a Metropolitan Medical Center
Using Virtual Reality to Teach Pharmacological Processes
Turning Trash Into Fuel
Saving the World’s Endangered Artifacts
1

FIND IT

BUILD IT

BUILDING A METROPOLITAN MEDICAL CENTER

A university is more than physical buildings—or at least it should be. It’s about teaching the right things, in the right place, at the right time. We believe it’s also about discoveries, job creation, and caring for communities. So it’s not surprising we're building a medical school and research facility in the heart of Tampa’s growing metropolitan downtown.

As the Tampa Bay skyline continues to grow, USF is a cornerstone of new developments with the construction of the USF Health Morsani College of Medicine and Heart Institute. The 13-story facility will create a space where a new generation of physicians learn alongside researchers a world-class cardiovascular research institute, making “real world” experience more than a point on a brochure.

USF continues to grow the region's economy with funded research and by preparing a workforce that addresses shortages in our state. We’re working with our city to make our vision of more biotechnology, biomedical, and pharmaceutical firms in the area a reality. Because it’s about more than figuring out what’s next for our community—it’s about building it.

Since the announcement of our move, the number of applications to our medical school has increased 170 percent… and we’ve recruited 12 of the 31 National Institute of Health funded cardiovascular scientists.

DR. CHARLES LOCKWOOD
USF HEALTH SENIOR VP AND MEDICAL SCHOOL DEAN

// / /// COLLECTIVE POWER / / // BOUNDLESS COMMUNITY / / // UNCHARTED TERRAIN

2

PICTURE IT

SEE IT

USING VIRTUAL REALITY TO TEACH PHARMACOLOGICAL PROCESSES

The health care of today won’t be the health care of tomorrow. Patient expectations continue to raise the bar and clinicians have to keep up. So if clinical care is constantly changing and improving, why not the way we teach? This question inspires people like Kevin Sneed, PharmD founding dean of the College of Pharmacy, to help students do more than picture the future.

In a move that shows why USF is known as a health care powerhouse, Dr. Sneed looked to other departments’ virtual and augmented reality studies, and integrated their expertise with the pharmacy school’s curriculum. The impact has been astounding.

For the first time, pharmacy students have been given a virtual environment to turn, test, dissect, and view processes inside the body. But one of the biggest surprises? The shift in thinking it’s caused in professors and researchers around USF. More and more now turning to the technology to better teach their students.

At USF, we foster an environment that invites people to explore how things could be. Dr. Sneed’s philosophy of “Tell me the destination and we’ll engineer our way there,” is what makes us a transformative presence. Today, exploring AR and VR. Tomorrow, changing an entire industry.

When people are out there looking for something and asking, ‘when are they going to figure it out?’ I say, they is me.

DR. KEVIN SNEAD
PHARMD AND FOUNDING DEAN OF THE SCHOOL OF PHARMACY

// / /// COLLECTIVE POWER / / // BOUNDLESS COMMUNITY / / // UNCHARTED TERRAIN

3

PREDICT IT

CHANGE IT

TURNING TRASH INTO FUEL

There are more than 3,000 landfills across the United States negatively impacting our climate. But according to USF professors Babu Joseph, PhD, and Associate Professor John Kuhn, PhD, among the piles of trash lies potential for a more sustainable future.

While the concept of burning trash to produce heat and electricity is not new, Dr. Joseph and Dr. Kuhn are taking a big step forward, researching ways to turn gasses that are a landfill byproduct into a sustainable form of liquid fuel that can be used "anywhere for anything."

As a part of their 2022 initiative to make biofuel more efficient and affordable, the United States Department of Energy awarded Dr. Joseph and Dr. Kuhn’s work one of only 36 grants in the country. The USDE program, “highlights some of the most innovative and advanced bioenergy technologies.”

Bringing the lab to the landfill represents a huge milestone in sustainability. We're creating reliable energy for future generations while reducing harmful greenhouse gases. Projects like this and other initiatives at USF mean we don’t only predict what the future holds—we change its trajectory.

[We’re] making the entire method more efficient and feasible to be scaled up.

DR. BABU JOSEPH

// / /// COLLECTIVE POWER / / // BOUNDLESS COMMUNITY / / // UNCHARTED TERRAIN

4

REMEMBER IT

REBUILD IT

SAVING THE WORLD’S ENDANGERED ARTIFACTS

Somewhere between libraries filled with physical books and the internet of things is the future of information sharing. As new media continues to emerge, sources of reliable, accessible, and meaningful data become harder and harder to find. Luckily, people like Lori Collins, PhD, are up for the challenge.

Collins, a Research Associate Professor and co-Director of the Digital Heritage & Humanities Collection (DHHC), has scanned and preserved over 1,000 different pieces of history for future generations. The DHHC’s platform is to bring the past to life and preserve it for the future.

From eroding rock carvings in Mexico to monasteries in Armenia, the DHHC scans, documents, and recreates the world's most fragile and imperiled treasures. Moreover, they share these technologies with people in regions that might not otherwise have them. They're able to digitally turn over and dissect artifacts too precious to touch. This process leads us to findings the naked eye can’t see—and it's just the beginning.

With Dr. Collins at the helm, the DHHC’s program does more than study particular ancient civilizations for a thesis. Their work will fundamentally change the way countless people from museum goers to professionals interact with, and learn from, the past.

Students are interacting with the past in ways they couldn’t before.

DR. LORI COLLINS

// / /// COLLECTIVE POWER / / // BOUNDLESS COMMUNITY / / // UNCHARTED TERRAIN